Guest Article Featured on Entrepreneur Magazine

Here's how to harness people's natural desire for emulation to create a collaborate culture of innovation and healthy competition.

Adept and nimble leadership is essential in today's fast-paced and ever-changing business world. Those in such positions are responsible for setting the tone, driving innovation and inspiring others to achieve. This is a heady mix of tasks, but how to perfect them? One powerful way is by leveraging Rene Girard's mimetic theory.

Girard, a French historian, literary critic and philosopher, developed a theory of human behavior that emphasizes the role of imitation and desire in social interactions. His concepts were based on the idea that, from a very young age, human beings are fundamentally imitative creatures, and that our desires and behaviors are largely shaped by the desires and behaviors of those around us. The resulting theory has gained a significant amount of attention in recent years, particularly among business leaders and entrepreneurs, not least because it provides a powerful framework for understanding both employee and consumer behavior.

The process plays out simply: When we see someone else achieve or acquire something we desire, we are more likely to imitate their behavior in the hopes of doing the same. And leaders might be well advised to apply this incite in the process of motivating and inspiring teams.

In a sense, we are always in competition with others, trying to outdo them in our pursuit of shared desires. However, this competition can often lead to conflict and rivalry, especially in a business setting where individuals may have different goals and aspirations. Mimetic theory helps leaders understand this, and ideally to find ways of channeling it positively, such as promoting healthy competition and collaboration in which team members work together to achieve shared goals. In such a culture of camaraderie and innovation, employees can feel valued, engaged and motivated to achieve their full potential.

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